British American Tobacco Selects Synchronoss Digital Experience Platform to Speed Delivery of Highly Optimized Customer Journeys
The Synchronoss DXP solution will provide BAT with a toolkit of capabilities that vastly simplifies IT delivery, giving BAT the capacity to quickly design, deploy, manage and optimize customer journeys while providing a unified experience across all its owned retail locations.
“Synchronoss’ DXP will give us the insights, flexibility and speed required to create highly optimized guided customer journeys that will not only deliver additional value for our customers but also maximize our revenue,” said
The pilot will be deployed for three months across 25 BAT retail locations in
To learn more about the Synchronoss Digital Experience Platform, visit the
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Source: Synchronoss Technologies, Inc.