OnStar uses Synchronoss’ Integrated Life™ platform to drive targeted
in-car contextual mobile commerce
BRIDGEWATER, N.J.--(BUSINESS WIRE)--Jan. 4, 2016--
Synchronoss Technologies, Inc. (NASDAQ:SNCR), the leading innovator of
cloud solutions and software-based activation for mobile carriers,
enterprises, retailers and OEMs worldwide, today announced a new
partnership with General Motors’ OnStar. OnStar will use Synchronoss’
Integrated Life platform to facilitate merchant transactions and cloud
intelligence to expand the features, and contextual relevance of the
OnStar AtYourService commerce and marketing platform.
OnStar AtYourService is a platform which drives the digital engagement
between drivers and physical merchants, creating personalized and
relevant connections between where a subscriber goes and what they do.
This service first launched in early 2015 and is part of its wider suite
of OnStar connected car services and features.
Synchronoss’ Integrated Life platform will be established as the
interaction hub for merchants who will supply new and exciting value
propositions to OnStar customers. OnStar will use the Synchronoss
Integrated Life platform to deliver innovative and accurate
context-based in-car offers and services to subscribers from leading
brands and merchants via OnStar AtYourService. Examples include mobile
pre-ordering and payment in advance of reaching a destination; as well
as automatic activations for convenient “pay-and-go” services at the
fuel pump.
“Our partnership with Synchronoss gives us important new connectivity
capabilities to expand the range of features available via our OnStar
AtYourService platform that we would not have been able to implement
otherwise,” said Mark Lloyd, Consumer Online Officer for OnStar. “Using
the Synchronoss Integrated Life platform as a foundation, our two
companies can deliver more effective and intelligent engagement between
physical merchants and our customers, and create new and lucrative
mobile commerce opportunities, while delivering great value to our
drivers.”
Synchronoss Integrated Life™ is a natural extension of the company’s
mission to enable a seamless connected experience regardless of channel,
device, or operating platform. Through Integrated Life, Synchronoss
empowers the overall Internet of Things (IoT) ecosystem to:
-
Support diverse business and revenue models and address expanding
ecosystem needs
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Extend simple and optimized context-based device activation and
connectivity process
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Manage user identities, profiles and policies for targeted device
unified subscription, service, and billing management
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Deliver improved customer experience across devices and encourage end
users to engage with devices in new ways
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Connect devices faster to end-user’s digital content, stored securely
in the Cloud
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Deploy any app (custom and third-party) through the API Platform
GM is leading the automotive industry with the largest deployment of 4G
LTE connected vehicles –connected by OnStar. OnStar currently has more
than 7 million subscribers globally. The OnStar service includes safety
and security features such as emergency collision contact, remote
diagnostics, stolen vehicle tracking and automatic roadside assistance,
to turn-by-turn navigation, hands-free calling and in-car web access via
4G LTE and Wi-Fi.
“The Synchronoss Integrated Life platform will leverage the power of the
cloud to provide the crucial connection between OnStar users in their
cars and the merchants and brands that want to reach them,” said Stephen
Waldis, Founder, Chairman, & CEO, Synchronoss. “The platform’s powerful
and scalable data processing and connectivity capabilities will let
brands and merchants unlock new value from OnStar subscribers with
targeted interactions, timely and personalized in-car offers and
transactions.”
OnStar AtYourService is currently available only to General Motors
OnStar customers in the U.S.
About General Motors:
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce
vehicles in 30 countries, and the company has leadership positions in
the world's largest and fastest-growing automotive markets. GM, its
subsidiaries and joint venture entities sell vehicles under the
Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall
and Wuling brands. More information on the company and its subsidiaries,
including OnStar, a global leader in vehicle safety, security and
information services, can be found at http://www.gm.com.
About OnStar
OnStar, a wholly owned subsidiary of GM Holdings LLC (“GM”) that
launched in 1996, offers in-vehicle safety, security, diagnostic,
navigation, and connectivity services in Chevrolet, Buick, GMC,
Cadillac, Opel and Vauxhall models, including Automatic Crash Response,
Stolen Vehicle Assistance, Turn-by-Turn Navigation, RemoteLink mobile
app and 4G LTE Wi-Fi. OnStar has more than 7 million subscribers in
North America, Europe, China and Brazil. In 2015, OnStar recorded its 1
billionth customer interaction, topped more than 2 million 4G LTE Wi-Fi
equipped-vehicles, and launched in Opel/Vauxhall.
About Synchronoss
Synchronoss Technologies, based in Bridgewater, NJ, (NASDAQ: SNCR) is
the mobile innovation leader that provides cloud solutions and
software-based activation for mobile carriers, retailers, OEMs and
enterprises around the world. The company’s proven, scalable and
patented technology solutions allow customers to connect, synchronize
and activate connected devices and services that empower enterprises and
consumers to live in a connected world. For more information visit us
at: www.synchronoss.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160104005458/en/
Source: Synchronoss Technologies, Inc.
GM / OnStar
Deana Alicea, 313-665-3142
Global Connected
Customer Experience/OnStar
Deana.Alicea@gm.com
or
Synchronoss
Technologies, Inc.
Media:
Stacie Hiras, +1-908-674-0758
Stacie.hiras@synchronoss.com
or
Investors:
Seth
Potter, +1-646-277-1230
investor@synchronoss.com