Platform delivers cutting edge insights to meet business objectives
with industry leading service provider partners
TOKYO--(BUSINESS WIRE)--Jun. 27, 2017--
Synchronoss Technologies, Inc. (NASDAQ:SNCR), has been selected by NTT
Plala, a major Japanese internet service provider (ISP), to implement an
advanced analytics prototype to generate data insights that will
increase the effectiveness of cross-selling and upselling services to
their existing subscribers. Synchronoss’ Cloud Analytics platform
delivers proactive, data-driven insights derived from NTT Plala’s
customers’ preferences. This data will enable NTT Plala to achieve sales
and service enhancements that effectively engage customers and boost
“We were impressed by the depth and granularity of the insights
delivered by the Synchronoss Cloud Analytics platform, making it easier
to target our audiences with new and enhanced services to improve the
overall customer experience,” said Katsumi Nagata, Executive Director of
NTT Plala. “The platform enables us to engage directly with existing
customers, and to use powerful analytics and targeting to deliver
further value and meet business objectives.”
Through data science, machine learning, and artificial intelligence,
Synchronoss employs a prescriptive approach that includes targeting,
advanced segmentation and market analysis, optimization, distribution,
as well as campaign measurement. By delivering relevant insights to the
appropriate business teams through a user-friendly interface, NTT Plala
will be able to identify which customers are more likely to buy specific
services, gain insight into why these customers are being targeted
(based on contextual information, behavior and interaction), and inform
which campaigns to launch in order to best upsell their customers.
“ISPs need a data-driven way to identify new monetization opportunities
with existing and potential customers, and our Cloud Analytics platform
offers impressive depth and powerful capabilities that enable NTT Plala
to achieve tangible results,” said Charlie Thomas, executive vice
president and general manager at Synchronoss Technologies. “The new
platform is poised to quickly create new revenue streams and enhance
existing ones for carriers around the globe.”
Learn more about Synchronoss Cloud Analytics here:
About Synchronoss Technologies, Inc.
Synchronoss (NASDAQ:SNCR) helps service providers to transform their
business by providing scalable and secure mobile software solutions for
communications, content, and collaboration. By providing simple,
powerful and flexible technology, we enable our customers to realize and
execute their goals for mobile transformation. Synchronoss white label
solutions allow service providers and enterprises to streamline
operations and drive new revenue across channels, devices and platforms.
In our 20+ year history, we have earned the trust and business of Tier 1
service providers across the globe with an unparalleled reputation for
security, scalability, and support that positively create profitable
business results. For more information, visit www.synchronoss.com.
The Synchronoss logo, Synchronoss and Synchronoss Integrated Life are
trademarks of Synchronoss Technologies, Inc. All other trademarks are
property of their respective owners.
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Source: Synchronoss Technologies, Inc.
Investor and Media:
Synchronoss Technologies, Inc.