US Consumers Lost 4,500,000 Hours on In-Store Smartphone Content Transfer During 2015 Holidays
Independent study highlights the significance of retail channel to carriers and pressing need for cloud-based backup and transfer solutions
These findings are based on an independent survey conducted by
This is not a problem that is going away – it’s going to get worse. Three factors are combining to make this a serious long term challenge for carriers and retailers:
59% of all new US smartphone sales (including upgrades) currently take
place in-store. This trend will be sustained for at least the next
five years up to 2019 (
The amount of content that consumers are creating and storing is
growing dramatically – between songs, photos, videos and apps US
consumers are collectively adding hundreds of megabytes of content per
- Device financing, leasing and accelerated upgrade programs, plus the demise of operator-led subsidies, will lead to more customers arriving in-store more frequently for device upgrades
”The only thing mobile users value more than their smartphones is the
content they create, consume and store on them – personal photos, music
and video files, contact data and more,” said
“After all the buzz surrounding Cyber Monday, it’s tempting to think
that in-store sales would be subject to long-term decline. Quite the
opposite is true. Six in ten of all new smartphones are purchased
This market insight underlines the critical role that Synchronoss Backup
& Transfer™ will play in enabling operators and retailers to deliver
this differentiated in-store and online customer experience.
More detailed analysis of this predicted content explosion will be
Notes to Editors:
*Based on using a 5GHz Wi-Fi router – these are not universally deployed, many in-store routers are significantly slower.
The holiday season is defined as the eight-week period from mid-November through mid-January. While the period covers 15% of the calendar year it accounts for 23% of annual smartphone sales.