Synchronoss Advanced Messaging Technology Will Help Power a Fully Interoperable, Rich Messaging Application for CCMI New Joint Venture from AT&T, Sprint, T-Mobile and Verizon
Based on the Rich Communications Services (RCS) standard, developed with technology partner WIT Software, this platform has the potential to create a messaging ecosystem that allows consumer brands to create a new level of engagement and meet growing preferences for content rich, personalized interactions via messaging communications. With customer consent, this technology will allow businesses to directly interact with their customers using branded, interactive multimedia communications and one-to-one messaging. The application will also allow users to add advanced multimedia capabilities to their text messages and accomplish, engage and interact with their favorite brands without switching from app to app.
“The cross-carrier messaging initiative has the potential to transition the wireless ecosystem to a new, innovative messaging service that will power new experiences – allowing U.S. wireless customers to manage their digital life and enabling efficient and convenient interactions with their favorite brands from a single application,” said
To learn more about the seamless experience and rich capabilities of RCS, visit https://synchronoss.com/advancedmessaging/
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Source: Synchronoss Technologies, Inc.