Synchronoss Announces New Messaging Marketplace Platform
Synchronoss Messaging Marketplace allows service providers to optimize revenue from messaging-centric transactions thanks to a multi-channel, bot-powered, intelligent conversational services layer. This gives service providers and brands a comprehensive set of tools to reach their audiences in new and innovative ways. This includes the deployment of rich mobile messaging experiences that serve as a gateway for transactions and commerce for operator services and third party brands that boost overall monetization potential.
“The launch of Synchronoss Messaging Marketplace represents a very natural extension of our overall track record in driving innovation to Tier 1 Service Providers around the world,” said
Synchronoss Messaging Marketplace is driven by our proprietary messaging, analytics and AI platforms and gateways as well as key technology from partners including Metaswitch and others. It features rich, two-way transactions and creates a more valuable connection between subscribers, brands and operators’ services. This gives service providers the flexibility to reach subscribers through intelligent messaging-based transactions across their own digital channels, or through OTT platforms, to include:
- Messaging – End to end rich messaging capabilities, extending conversational services to a Service Provider’s digital channels & services
- A2P (Application to Peer) – intelligent, transaction-based engine, framework and authoring tools that allow service providers and brands to interact with subscribers across a variety of standards-based, third party messaging platforms
- Cloud Services – a cloud service enabler, for efficient operation of managed services across platforms and networks
- Analytics – A “digital brain” consisting of Artificial intelligence with contextual analytics and an automated, self-learning rules engine
“The ability for service providers to use advanced messaging and intelligent bots across their own network enhances self-service opportunities and drives persuasive cross-sell, up-sell capabilities,” said
Metaswitch is the world’s leading cloud native communications software company, constructively disrupting the way service providers build, scale, innovate, and account for communication services. Our award-winning solutions power more than 1,000 service provider networks.
Synchronoss Technologies, Inc.
Investor and Media:
Daniel Ives, 908-524-1047